Marketing postgraduate · FMCG graduate roles

Cade Peens

Understanding people. Exploring markets. Building a career in FMCG marketing.

I bring a background in International Studies, postgraduate marketing training and hands-on experience working with people in demanding environments.

87% · Academic market-entry research project: Ocean Basket in Malaysia

01 / About

People first. Curiosity backed by research.

I'm studying towards a Postgraduate Diploma in Management (Marketing) after completing a BA in International Studies at Stellenbosch University. What draws me to marketing is understanding people: how they behave, what influences their choices and how those choices differ across markets.

I've explored these questions through an Ocean Basket market-entry research project focused on Malaysia. Outside university, working in high-end hospitality and event accreditation has given me experience dealing directly with people in fast-paced settings. Soccer and MMA are important parts of my life beyond class.

02 / Selected proof

Work I can stand behind.

Academic research

Ocean Basket: Malaysia market-entry research

Situation. An academic project examined entry into the Malaysian market using Ocean Basket as its focus.

What I did. Conducted market research to explore the market-entry opportunity.

Result Awarded 87% for the project.
Event operations

Howler: artist accreditation at Ballito Rage

Situation. Performing artists and their supporting crews needed event entry and accreditation.

What I did. Served as Accreditation Manager for Howler, managing entrance for artists and crew.

Result Took responsibility for the artist and crew entrance process.
Customer experience

Service in a high-end hospitality setting

Situation. A fast-paced service environment with direct customer contact.

What I did. Worked part-time as a waiter, serving tables and collecting payments.

Result Built practical experience in customer service and payment handling under pressure.

03 / Skills

What I bring to the table.

Tools

R programming AI tools

Strengths

Market research Understanding consumer behaviour International market perspective AI prompting Customer service Event accreditation

04 / Journey

How I got here.

  1. Current studies

    Postgraduate Diploma in Management (Marketing)

    University of Cape Town

  2. Previous studies

    BA International Studies

    Stellenbosch University

  3. Experience

    Accreditation Manager · Howler at Ballito Rage

    Artist and supporting-crew access management

  4. Experience

    Part-time waiter · High-end hospitality

    Table service and payment handling

05 / Contact

Let's start a conversation.

I'm looking for an opportunity to learn, contribute and grow in FMCG marketing. I'd welcome a conversation.